Do You Want to Make a Change? Then… Advocate!
Advocacy is not a bad word. Advocacy is active support.
What is advocacy?
- It’s explaining the importance of an issue to power.
What, precisely, is your ISSUE?
- What do you want?
- What are you resolving?
What is your GOAL?
- Is it winnable and measurable (in long-, medium-, or short-term)?
- Can it bring real change to peoples’ lives?
Your message is the most important thing that you want people to know.
It should be no more than 15 words and spark a feeling, Use it consistently, and anticipate both positive and negative responses.
A good message is:
- Relevant to your audience
A good message sparks a feeling (ie pride, frustration, even outrage) feelings motivate action.
An arts advocate can make an important difference in a legislator’s position on arts legislation by explaining through personal experience how the arts bring value to the community. – NASAA, 2006
Once you have your ISSUE and GOAL, find your audience
Who will you “target”?
- Targets are people who can give you what you want.
- Primary – have the power or resources to give you what you want.
- Secondary – can get you to primary targets when you cannot get to them directly.
How will you target?
- Letters, Phone Calls, Meetings, Social Media, etc.
Remember, you can do this: You are the Expert!
- Educate policy-makers and their staff who do not have time to understand every issue and every detail
- You know what is happening with the Arts in your community, school, and in their constituency
- They want to hear your input and experience
For arts organizations and groups, arts advocacy is a year-round effort.
*Important: Charitable Organizations must consider CRA Rules for Charities Engaging in Advocacy.
Consider Your Resources:
- People, Financial, Knowledge, etc.
Develop a Work Plan:
- Identify tasks, responsibilities, and timelines.
- Evaluate regularly; adjust plans as needed.
Collaborations and Partnerships are critical:
- Partners must understand the campaign -- messages, resources, and their required actions.
- Utilise partners’ expertise and resources, do not duplicate them.
Good Research = Credibility
- Develop arguments to promote issue
- Be an “Expert”: for Media and Decision-makers
- Good research underpins strategic planning, communications, and messaging. It can also reveal possible opposision.
A comprehensive introduction to group advocacy, frequently referenced here is the NDI Civic Advocacy Curriculum Guide